Tuesday, 7 December 2010

The Chemical Brothers - Elektrobank


In Electrobank, Jonze used the idea of the Svangali coach training a young gymnast, based on his reading about Soviet coaches of young girls preparing for the Olympic games. This short film represents a melodrama in which the young gymnast battles against a leg injury with the encouragement of both her coach and her family to narrowly win at the end.
The video uses devices such as slow motion and a moving camera to track the girl's movement. Camerawork emphasises the physicality of the movement which echoes the music.

Jonze's idea for Electrobank was inspired by the music itself. it appealed to the band because the visual imagery was so different from what they had imagined. It is largely based upon the camera's treatment of character and narrative, using the music as the motivator for the character's routine.

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